Wilson sums up the hopes of hundreds of eateries across the five boroughs. This year, the city saw 571 signups for its biannual culinary affair that runs from January 25 to January 31st—a staggering, and record, number. It’s not hard to figure out the underlying motivation for the spike: with indoor dining closed, and frigid temperatures hindering the success of outdoor dining, this publicized promotion comes to many as a bright spot in a bleak time.
Restaurant Week 2021 doesn’t look like that of years past. Normally, it involves a special menu offered at brick-and-mortar locations. This year, it’s online delivery only. Encouraging swaths of people to descend on one location seemed ill-advised, both health-wise—we’re in the middle of a pandemic—and business-wise. “It’s an incredibly challenging winter for NYC restaurants, as we are not permitted to serve guests indoors, and even with outdoor heaters, the chilly winter weather makes outdoor dining less than pleasant on many nights. Many restaurants are left with food-to-go via pickup and delivery as the only viable means of survival until we reach the spring,” restauranteur Danny Meyer tells Vogue. “With so many restaurants across NYC participating in Restaurant Week, it’s a powerful reminder to the public that we are still here, and very much want you to enjoy our food in your home, especially as we await being able to welcome you back into our dining rooms.”
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